Chingari enters into $350 billion faith and astrology market with AstroLive

Tech4Billion Media, the holding company of India’s live video streaming and social casual gaming platform Chingari, has expanded into the $350 billion faith and astrology market with the launch of its new app, AstroLive.

The app provides users a platform to connect with professional astrologers for live consultations and personalized spiritual guidance. It has garnered over 100,000 paid users and has onboarded more than 1500 expert astrologers over the past two months and it expects to acquire at least one million paid users by 2025.

“Astro Live was created to fill a gap in the market by offering real-time, personalized astrology insights for those navigating a complex world. Our mission is to make astrology accessible and reliable for everyday decision-making. Recognizing the growth potential as more GenZ and millennials are seeking digital self-improvement through Astrology, we aim to build a valuable platform that fosters trust and long-term engagement, all while prioritizing quality and user satisfaction,” said Sumit Ghosh, founder, Chingari and AstroLive.


Over the next 12 to 18 months, the platform plans to expand into more regional markets, enter international markets and partner with more wellness and lifestyle brands to better integrate astrology into daily routines.

“We aim to offer more personalized features, like tailored astrology reports and live consultations, with the goal of building a loyal community and establishing AstroLive as the go-to app for trusted, real-time astrology guidance,” Ghosh added.

AstroLive strategically targets India's vast faith, religious products and astrology service market, which is valued at $350 billion. This market is expanding rapidly as more young consumers turn to astrology through digital interfaces and tools.

There will also be tie-ups with leading temples – AstroLive enables users to participate virtually in poojas and rituals at India’s renowned temples.