Apple plans to invest another $100 billion in US manufacturing amid tariff pressure

Apple plans to spend another $100 billion on domestic manufacturing in a move to increase production in the United States, Bloomberg reported on Wednesday.

The report added that President Donald Trump will soon make an announcement regarding the same in the presence of chief executive Tim Cook.

The development comes after Cook, in an internal meeting with employees, highlighted that the company will take a $1.1 billion hit this quarter due to Trump-era tariffs, even as App Store revenue surged in double digits last quarter despite regulatory pressure from the European Union and other global authorities.


The White House is reportedly planning to roll out a new manufacturing programme to bring Apple’s business to the US.

In February, Apple announced a massive $500 billion investment plan in the US. The initiative aims to strengthen its artificial intelligence (AI) infrastructure while potentially shielding the company from the impact of tariff increases proposed by Trump.

The tech giant will construct a new 250,000-square-foot factory in Houston, Texas, dedicated to Apple Intelligence AI systems. Additionally, a manufacturing academy will be established in Detroit to help small- and medium-sized enterprises adopt AI-driven production techniques.

Apple under Donald Trump's tariff radar

US President Donald Trump, in May, threatened to impose “at least” 25% tariff on iPhones sold in the country unless they are made in America, and “not in India, or anyplace else”.

In a post on Truth Social, Trump wrote, "I have long ago informed Tim Cook of Apple that I expect their iPhones that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else. If that is not the case, a Tariff of at least 25% must be paid by Apple to the US"