Apple plans engineering-focused overhaul under Ternus: Bloomberg News

Apple's new chief executive officer, John Ternus, is moving to overhaul the iPhone maker with a greater focus on engineering, in an effort to accelerate product development, broaden its range of devices and create a leaner organisation, Bloomberg News reported on Tuesday.

The early ideas under consideration include relying less on traditional spring and fall product release schedules and eliminating some middle-management positions to reduce the layers separating engineers from senior executives, the report said, citing people familiar with the discussions.

The report said there are cost-cutting efforts in motion and that Ternus is also seeking new sources of revenue and ways to generate more money from existing products.


Apple did not immediately respond to a Reuters request for comment.