Apple dominates Indian tablet market in 2023 with 25% market share

Apple took the top spot in the Indian tablet market in the calendar year 2023 capturing 25% of market share, while Samsung remained a close second with 23% share, according to data released by CyberMedia Research (CMR) on Monday.

"In CY2023, the tablet market recorded a 14% YoY decline in shipments. On the other hand, 5G tablet shipments grew 48% YoY in CY2023. Despite the overall decline in tablet shipments, the growth of 5G tablet shipments indicates a potential shift in consumer preferences towards 5G-enabled devices within the tablet market," CMR India Quarterly Tablet PC Market Review report said.

During the quarter ending December 2023, Apple tablet PC shipments declined by 17% on a year-over-year (YoY) basis, followed by Lenovo's decline at 3 per cent. Samsung, however, showed at 36% on-year growth in tablet PC shipments, the report stated.


"There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases," Menka Kumari, Analyst – Industry Intelligence Group (IIG), CMR said.

The market witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets.

The premium tablet segment, priced between Rs 20,000-30,000 per device witnessed a 95% on-quarter jump, indicating a clear shift towards high-end devices, the report said.

CMR estimates that the tablet market is poised for a steady 5-10% growth in 2024 driven by factors like technological advancements, diverse product offerings, and evolving consumer preferences.