Amazon ups India investment to over $35 billion by 2030

Amazon, the world’s largest online retailer, on Wednesday increased its investment commitment for its India operations to $35 billion. This follows in the wake of a $15-billion pledge made by the company's chief executive Andy Jassy in 2023, a bulk of which — around $12.7 billion — was committed for AWS’ (Amazon Web Services) cloud operations.

With this, the Seattle-based company has cumulatively committed $40 billion to the country since 2010. Amazon said it will deploy the additional capital on expanding its artificial intelligence (AI) capabilities and strengthening its logistics infrastructure.

The plans to deploy additional funds come at a time when Amazon is doubling down on 10-minute deliveries, where it was among the most impacted in the online commerce space.


In this segment, it competes with the likes of Eternal-owned Blinkit, Swiggy’s Instamart, Nexus Venture Partners-backed Zepto, Tata Digital’s BigBasket, and Flipkart Minutes.

The infusion underscores how Amazon is accelerating its India push at a time when quick commerce incumbents Swiggy and Zepto are scrambling for funding in the public markets as they continue burning cash.

Amazon earlier said it was adding two dark stores daily to its quick commerce network across Bengaluru, Delhi-NCR, and Mumbai to take the total to 300 by the end of this year.

Meesho, Amazon’s rival in the tier-II and beyond ecommerce space, listed on the stock exchanges on Wednesday after a $600-million initial public offering (IPO) at a $5.9 billion valuation. The company's shares opened with a 45% pop.

“We have invested at scale in growing the physical and digital infrastructure for small businesses in India, creating millions of jobs,” Amit Agarwal, SVP, emerging markets at Amazon, said in a statement.

Over the previous fiscal year, Amazon India reined in costs to bring down losses. All four major business units— marketplace entity Amazon Seller Services, logistics arm Amazon Transport Services, Amazon Wholesale, and fintech unit Amazon Pay — reported significant narrowing of their loss in FY25, primarily due to a reduction in advertising and employee expenses.

For Amazon Seller Services, revenue from operations rose 19% from the year before to Rs 30,139 crore in FY25, against 14% growth in FY24. While the growth rate has improved from 3% in FY23, it is much lower than in the pandemic years, when the business expanded 49% in FY21 and 32% in FY22.

Last week, Amazon said it was on track to make the $12.7-billion investment in AWS, and that it will “bring the benefits of AI to over 15 million small businesses”.

Amazon’s investment in AI and local cloud infrastructure follows a series of such announcements by US tech giants.

Microsoft, in a statement on Tuesday, said it plans to invest $17.5 billion in India over the next four years (2026-2029) to drive AI diffusion at population scale. This comes on top of the company's earlier commitment of $3 billion, announced in January 2025. CEO Satya Nadella is currently visiting India and met Prime Minister Narendra Modi on Tuesday.