Amazon Prime Video to include ads in India from June

Amazon Prime Video on Tuesday informed its subscribers in India that it will begin showing limited advertisements while streaming movies and TV shows on the platform starting from June 17, 2025.

“This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than TV channels and other streaming services,” the email sent to subscribers said.

Furthermore, those who want to go ad-free can sign up for the add-on option for an additional Rs 699 per year or Rs 129 per month from June 17.

“No action is required from you, and there is no change to the current price of your Prime membership,” the email noted.

The platform assured that no changes were made to the other facilities, which include shopping, savings, and entertainment benefits.

This announcement comes a day after Amazon Prime said that its video streaming services with ads have witnessed an average increase of over 130 million users in the US, compared to 15 million in 2024, when it was first launched, according to multiple news reports.