Amazon has drawn thousands to try its AI service competing with Microsoft, Google

Amazon.com's cloud division has drawn thousands of customers to try out its service vying with Microsoft and Google in a key area of artificial intelligence, an executive told Reuters.

Organizations including Ryanair and Sun Life have tried out Amazon Bedrock, a service the company announced in April that lets businesses create applications with a range of AI models, Vice President Swami Sivasubramanian said.