Zomato to roll out price-masking ‘Mehmaan Mode’ for group orders after LinkedIn user’s suggestion

Zomato founder Deepinder Goyal on Wednesday said that the food delivery platform will roll out a “mehmaan mode” this week, after a LinkedIn user pitched a feature that hides menu prices when a phone is passed around among guests.

LinkedIn member Ayushmaan Agarwalla, a marketing manager, posted on the networking platform proposing a ‘Mehmaan Mode’ toggle that would remove prices from the app so a host could hand the phone around and let guests order without awkwardness.

“The host can then take the phone and make payment. I have witnessed the phone being passed around for orders increasingly. No price, no embarrassment and no hesitation,” Agarwalla wrote.


Goyal replied, thanking Agarwalla for the suggestion and saying the company was “shipping it this week”.

The post drew over 2,800 reactions and 74 comments.

Meanwhile, as its consumer businesses scale up, Eternal, parent of Zomato, has announced its entry into the consumer AI (artificial intelligence) space.

The company plans to launch Dark, an AI assistant designed to enable private conversations, later this year. It uses fine-tuned open-weight models hosted on Eternal’s infrastructure and offers end-to-end encryption and user-controlled encrypted memory.

Eternal operates multiple consumer internet platforms, including food delivery app Zomato, quick commerce platform Blinkit and events and ticketing service District. It also runs Hyperpure, a business-to-business grocery supply platform serving restaurants.