Vedantu strengthens leadership marketing team

Vedantu, an online tutoring provider, has appointed Kunal Dubey as head of marketing and Lucky Saini as head of brand. These two senior executives will be based out of Bengaluru and will report to the company’s COO, Arvind Singhal.

“While Kunal will build a high-performance marketing team and set the bar for customer growth and media innovations, Lucky will lead the task of brand building through inspiring brand storytelling and bring alive the Vedantu DNA as an experience at every touchpoint. Together they will define the marketing and brand playbook and steer Vedantu towards becoming one of the most student-centric, trusted and loved brand in India,” Singhal said.

Dubey has about 15 years of work experience, out of which 9 years in the startups including eBay India, Flipkart, and PhonePe. In his previous roles, he has led Flipkart's media team as well as the marketing for India's most prominent retail event, Big Billion Days, until 2019. Saini has over a decade of experience in marketing and advertising at Ogilvy and Autumn Grey, along with marketing stints at Flipkart, Dentsu Slingshots, Manipal Education, and Manipal Group. He has led multiple functions while at Flipkart, from category marketing and customer acquisition to brand building initiatives, in his previous roles, according to the company release.