TripAdvisor most mentioned company among top 10 travel influencers on Twitter during Q3

BENGALURU: Online travel portals TripAdvisor, GetYourGuide and Skyscanner were the most mentioned companies among travel and tourism influencer discussions on Twitter during the third quarter of this year, according to GlobalData, a data and analytics company.

“The discussions related to TripAdvisor revealed that safe travel has assumed greater significance during the COVID-19 pandemic and domestic travel, road trips and outdoor adventures rocketed up as many travelers now prefer to explore less crowded destinations,” said Nishad, Influencer Analyst at GlobalData.

Among trends, ‘hotel’ emerged as the most mentioned trend by travel and tourism influencers, followed by ‘destinations’ and ‘family-travel’ on Twitter, said GlobalData.


It added that the discussions on ‘hotel’ revealed that robotic technology has become one of the trending technologies in hospitality industry to improve customer service by offering safe touchless experience to make travelers COVID-19-secure during hotel stays.