The Hunger Games that played out between food-delivery apps on Twitter on New Year’s eve

New Delhi: On New Year's eve, founders of Zomato and Swiggy took to Twitter to share minute-by-minute updates on food ordering trends as the two rival apps recorded their highest ever orders in a single day.

Zomato registered 2.5 million orders in a single day on Ddecember 31, 2021, CEO and co-founder Deepinder Goyal said in a tweet late on Friday night.



Swiggy’s cofounder Shriharsha Majety didn’t want to be left out and joined the bandwagon to share NYE tidbits. "Planning on getting out of my comfort zone ( my Twitter cave ) too today to share NYE tidbits on Swiggy," Majety tweeted.


Swiggy, too, crossed 2 million orders on Friday.

“On Swiggy’s first NYE in 2014 as a three-month-old food delivery platform, we did one order every three minutes. How times have changed. Love India’s hunger for more,” Majety added.

The live updates about the orders by Goyal and Majety provided inputs on how the two rival companies were handling the high volumes given Zomato and Swiggy clocking 7,000 and 9,000 orders, respectively. Last New Year's Eve, Zomato recorded 4,254 orders per minute (OPM) while Swiggy recorded 5,500 OPM.

Swiggy also revealed that biryani was the most-ordered food item.

"We are a biryani loving nation and it shows. no wonder 1229 biryanis were marked 'delivered' in a minute!” Swiggy said.

Goyal, who seemed to be on a war footing, was seen to be live-tracking the orders. At 9:14 pm on Friday, Goyal said that Zomato had clocked 2 million orders and was still counting. All the orders amounted to around Rs 91 crore, he added.


The Zomato chief executive also revealed that the increase in the number of orders also affected the UPI success rates. “UPI success rate is drastically down across all UPI apps (40% success rate right now, down from 70%+). Will affect OPM negatively.