Smart watches become health tools
With a growing focus on fitness, especially amid the pandemic, there has been strong growth in the adoption of premium, high-end smartwatches that constantly monitor vital health statistics.

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With growing focus on fitness, especially amid the pandemic, there has been strong growth in adoption of premium, high-end smart watches that constantly monitor vital health statistics.
Products from Apple, Samsung, Garmin and Fitbit (now owned by Google) have seen a surprising growth in demand, perhaps aided by the rising concerns of people around the coronavirus and also their sedentary lifestyle during periods of lockdown. The trend has prompted Samsung to make watches in India, while Fitbit is also exploring local sourcing.

The smart watches, especially by established global brands, cost over Rs 20,000 and promise early vital health indicators that are way beyond the ‘fitness-only’ features offered by smart bands and low-end watches.
Apple’s latest watch series, apart from being a style statement, also offers tracking of blood oxygen levels, sleep tracking, automatic handwashing detection, and new workout types. Apple’s COO Jeff Williams said the new device “becomes even more indispensable by providing further insight into overall well-being”.
Alok Shankar, country GM for Fitbit India, said that “consumer interactions” with devices have gone up manifold since the outbreak of Covid-19.
Ali Rizvi, director at Garmin India, said that Garmin watches now even come with solar charging options that ensure there is minimum need for regular charging.
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