PrimaDollar India appoints Swati Babel as CEO

Fintech and trade finance provider PrimaDollar has appointed one of its existing leaders from the India operations - Swati Babel - as its CEO.

In her new role, she will take charge of planning and implementation of business strategy, business analytics, and budgeting for the country.

The UK-headquartered platform has been helping Indian companies to compete both locally and internationally by reducing the input cost of materials and components required in the development and manufacture of goods for sale. Through its Indian operations, the company has been supporting larger Indian importers and exporters with supply chain trade finance across its digital platform.


“Our fintech platform helps in disrupting the conventional methods of cross-border trades and taking it to the next level by digitisation, which is the need of today and tomorrow. Our current endeavour in the form of a supply chain trade finance platform not only resolves the most unaddressed problems of the industry but also reinforces the growth in the economy,” Babel said.

She was previously working at PrimaDollar as the director and country head of factoring and trade finance in India since May 2019, reporting to the company’s group CEO and COO. Prior to that, she has worked with some Govt of India-backed financial institutions like IFCI Factors, SBI Global Factors.

She has also worked in a senior pan-India role with leading investment banking firms and moved on to start her own venture BridgeGap Financial Services wherein she handled all conventional and non-conventional financial products for mid and large corporates.