iD Fresh Food files complaint with police, WhatsApp over misleading information

Bengaluru: Billionaire Azim Premji-backed packaged food company iD Fresh Food on Wednesday filed a complaint with the cybercrime cell of the Bengaluru city police and, also with WhatsApp seeking action against the people who have mounted a campaign targeting its products.

“We condemn the spread of such malicious rumours and misinformation and have taken the legal route to rightfully tackle this issue,” the company said in a statement.

The company, founded about 15 years ago by the first-generation entrepreneur PC Mustafa and four of his cousins, has also been backed by the venture fund, Helion Ventures.


According to the Bengaluru-based maker of idli and dosa batter, among other things, the company has been receiving social media forwards in the last few days which carried “misleading and false information” alleging that it used animal extracts in its products. The company denied what it called are “baseless allegations that are purely intended at maligning the brand."

iD, the statement said, uses only vegetarian ingredients to make its products. "iD Idly Dosa batter is made from rice, urad dal, water and fenugreek only, which are 100% natural and vegetarian agri-commodities. There are no animal extracts used in any of our products."

WhatsApp did not respond to ET's queries.