Effitrac Solutions partners RazorpayX to empower MSME customers

Effitrac, an end-to-end business process technology SaaS platform that helps small and medium businesses to optimize their time, money, and resources, on Wednesday announced its partnership with RazorpayX.

RazorpayX is a new-age business finance platform from Fintech giant Razorpay. The banking platform will empower Effitrac customers with payout links, book-keeping in autopilot mode, automated TDS, and give them access to capital services when needed through Effitrac’s Neobooks. Businesses can even integrate with Razorpay payment gateway to accept the incoming payments.

“The partnership with RazorpayX will help our customers open a fully accessible digital current account, like a bank. With a hassle-free transaction experience, seamless book keeping and highly secured easy user interface, business owners can focus on growing their business rather than worrying about digitalizing their financial processes. RazorpayX will improve the capabilities of our Neobooks and will make it a one-stop solution to meet all business transaction needs of such businesses,” Logesh Velusamy, Founder & CEO of Effitrac, said.


He said neo-banks are a boon for MSMEs in India for its simple account-opening procedures, low-cost, user-friendly interface, and unified solutions to monitor the money movement from vendors to customers. It also will help them drastically reduce their time consumed in financial tasks including, reconciliation, monthly compliance payments, checks and approvals, sending/receiving money, and recording transactions.

The Coimbatore-based company is the technology growth partner for over 500 MSME clients and helps over 30,000 users across 13 verticals. Effitrac said it is on track to reach one million MSMEs in three years and that the association with RazorpayX aligns with the company’s goal of being a technology growth partner to every MSME in the country.