Asian Paints veteran Manish Choksi joins B2B startup Bizongo's Advisory Board

Bizongo, a B2B platform for unbranded goods announced today that Manish Choksi, vice-chairman of Asian Paints, has joined its newly formed advisory board.

Bizongo in April closed its Series C funding round of $51 million. The company said it is now expanding into emerging markets of South East Asia such as Thailand, Indonesia, Malaysia and Vietnam and is starting to service the developed markets of the US, Middle East, Europe.

With Choksi’s counsel, Bizongo said it aims to ramp up its efforts across digital vendor management, supply chain automation, and supply chain financing. The company, which currently is into packaging, said it wants to expand its offerings to textiles and garments as well.


Said Choksi, “With COVID-19 forcing businesses to relook at their supply chains, Bizongo continues to transform and automate global supply chains for unbranded goods. This is an exciting time to mentor the Founders and work with the team at Bizongo as they build India’s full stack B2B platform.”

Choksi was previously Chief Information Officer at Asian Paints. Choksi joined Asian Paints nearly 30 years ago, in 1992.

Aniket Deb, co-founder and CEO, Bizongo said, “Manish brings with him an unmatched experience in establishing businesses in new geographies. As we look to implement the new vision to be a global leader, his proven expertise will be valuable in driving forward Bizongo’s journey of becoming India’s very own tech first B2B platform for unbranded products. We are extremely enthused to welcome Manish on our advisory board and look forward to learning from his counsel.”

Sachin Agrawal, co-founder and COO, Bizongo said, "Every large B2C/B2B eCommerce company, whether it is Amazon or Alibaba, has attained global leadership with supply chain innovation at the heart of its business model. Under Manish's leadership, Asian Paints too built a world-class supply chain for its products by leveraging the power of data and technology. With Manish on board, we are strongly positioned to accentuate our efforts towards building the world's first-ever auto replenishing B2B supply chain for unbranded goods."

Bizongo said it has more than 100 enterprise customers and more than 1000 manufacturing partners.

The technology company is backed by Schroder Adveq, CDC Investment, AddVentures, Chiratae Ventures, B Capital Group, IFC and Accel.