Zomato replaces 10-minute delivery offering with home-style meals under ‘Everyday’

Gurugram-based food-delivery platform Zomato unveiled its Zomato Everyday offering on Wednesday that will offer affordable home-style meals cooked by home-chefs.

This replaces Zomato Instant, under which the company had planned to offer 10-minute deliveries for select food items.

Zomato Everyday is currently available only in select areas of Gurugram.


“Eating well does not have to be expensive or time-consuming. With fresh meals starting at only Rs 89, our customers can eat healthier and better daily,” the company said in a blog post.


“Our food partners collaborate with the home-chefs, who design each recipe with love and care to serve you home-styled, wholesome food at the best prices within minutes,” it said.

The company said ordering is also simpler, as a customer can “browse the menu, customise your meal, and have hot and tasty food delivered right to your doorstep within minutes.”

Earlier this month, while announcing its results for the October-December quarter, Zomato said it would relaunch the Zomato Instant under a new name, Zomato Everyday.

The company had previously said that it was recalibrating its 10-minute delivery service.

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Chief financial officer Akshant Goyal had said that Zomato Everyday would be “less capital intensive” than Zomato Instant.

“It’s not going to be very asset heavy, but we’ll have to open finishing stations to service customers. Currently, we’re planning to experiment with the infrastructure we had built for Zomato Instant. We’ll use the same finishing stations to roll this out in the next few weeks in Gurgaon and Bangalore,” Goyal had said.

“Depending on the offtake and what we learn from there, we’ll decide on how to go ahead from there. Compared to Zomato Instant, it is going to be less capital intensive”.

Other offerings

On the Zomato app, Everyday has been placed alongside the platform’s other offerings such as Intercity Legends – the company’s intercity food delivery service – and Healthy - targeted at health-conscious consumers wanting to order food.

The food and grocery-delivery company's consolidated revenue grew 75% to Rs 1,948 crore in the third quarter, even as losses jumped five-fold to Rs 346 crore.

The company has acknowledged that the food delivery business had slowed down after Diwali, with total orders falling.

Zomato’s shares closed 4.25% lower at Rs 53 on the BSE Wednesday.