Zepto Pass gets 1 million subscribers within a week of launch

Quick-commerce company Zepto on Tuesday said its membership programme Zepto Pass has got one million sign-ups within one week of launch.

Taking to social media platform X, chief executive officer Aadit Palicha said, "The energy at Zepto feels just like the early days, and I've never been more excited about our company's momentum and strength of execution."



The membership, which comes at a fee of Rs 99 per month, offers unlimited free deliveries on orders worth more than Rs 99 and discounts of up to 20% based on the order value, ET reported on February 19.

While some users are being offered discounts for orders worth more than Rs 299, the threshold for the others is Rs 699, the people cited earlier said, adding that the company is offering this service to some at an introductory price of Rs 19.

With ‘Pass’, Zepto became the second quick commerce firm to offer subscription benefits after Swiggy Instamart. Zomato, on the other hand, does not extend benefits from its Gold subscription to its quick commerce service Blinkit.