Zepto Cafe crosses 50,000 orders per day within 4 weeks: Aadit Palicha

Quick commerce platform Zepto's 10-minute food delivery app Zepto Cafe has crossed 50,000 orders per day within four weeks of launch, chief executive Aadit Palicha said.

"In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30K orders/day. Just 4 weeks later, we have crossed 50K orders/day - that's 60% month-on-month growth. It feels like Zepto is just getting started," Palicha said in a post on X.



Zepto's competitors Zomato-owned Blinkit and Swiggy have also launched their 10-minute food delivery offerings earlier this week.

The quick commerce platform launched its standalone app for Zepto Cafe in December 2024. Palicha had said in an X post that they were introducing as many as 100+ cafes a month and were already clocking in 30K+ orders per day.

ET had reported in November 2024 that Zepto is expanding its café business nationwide, aiming for an annualised revenue run rate of Rs 1,000 crore by the next financial year, according to a company statement.

Other competitors

• Zomato recently launched a 15-minute food delivery service through its main app, offering quick deliveries from nearby restaurants.
• Following this, Swiggy launched a separate app called Snacc for a 10-minute food delivery service, which sells fast food, beverages, and prepared meals from nearby locations.
• Swiggy also has its 10-minute food delivery service, Bolt, which it launched in October; it now accounts for 5% of its overall food deliveries.
• Zomato also has Everyday, which provides home-style meals from centralised kitchens with a delivery time of 15-20 minutes.
• Blinkit operates Bistro, through which food items are delivered from its dark stores.
• Accel-backed Swish offers quick food delivery from centralised kitchens, focusing on select localities in Bengaluru.
• ONDC-focused players like Magicpin and Ola Consumer have also launched quick food delivery services.