Zepto brings back subscription via invite-only club membership programme

IPO-bound quick commerce startup Zepto has rolled out an invite-only paid membership programme, Zepto Club. It is currently available to select customers for Rs 99.

The programme offers members flat 5% cashback on orders, priority delivery along with priority customer support, and exclusive discounts. This marks the Bengaluru-based company’s return to a subscription play after discontinuing Zepto Pass and Zepto Daily earlier this year.

Zepto Pass was launched in 2024 priced between Rs 149 and Rs 299 per month. This allowed users free deliveries for orders above Rs 99, among other benefits. However, these programmes did not become popular even after Zepto offered the Pass for Re 1 to acquire customers.


The features of Zepto Club — invite-only, priority treatment, and exclusivity — sets it apart from its predecessors, Pass and Daily. Zepto’s earlier subscription bets focussed more on discounts.

This new feature has been introduced amid intensifying competition in the quick commerce sector. Zepto Club will directly compete with Swiggy’s invite-only membership programme Swiggy One Blck, which offers benefits across food delivery and Instamart to its users.

Zepto did not respond to ET’s queries at the time of publication of this story. Moneycontrol was the first to report on the matter.

This development is part of Zepto’s broader attempt at reworking its customer offerings. ET reported last week that the company is set to launch a gourmet section on its app called Select for imported products, premium grocery, fresh produce, and more.