Wow! Momo Foods to add 200 outlets; eyes Rs 1,200 crore revenue in FY27

Quick Service Restaurant (QSR) chain Wow! Momo Foods on Thursday said it is planning to add 150 to 200 stores in 2026-27, with a sharper focus on tier II and III markets, and targets a revenue of Rs 1,200 crore.

In FY26, Wow! Momo Foods opened 200 stores, the maximum annual store addition to date.

With this expansion, the brand now operates over 850 outlets in more than 90 cities across the country.


"200 stores and 40 new cities in a single financial year is a number we are proud of, but what it really represents is the depth of execution across our team, and our supply chain. We have worked hard to raise the bar on product consistency, dining experience, and speed of service, and the consumer response has validated that," Sagar Daryani, cofounder and CEO, Wow! Momo Foods said in a statement.

In 2026-27, the company plans to open 150 to 200 additional stores, with a sharper focus on tier II and III markets, which have significant headroom, he said.

Looking ahead, Wow! Momo is targeting Rs 1,200 crore in revenue by 2027, reflecting its ambition to further strengthen its leadership in India's rapidly evolving QSR market, he stated.

"We are also doubling down on (tech investment) as we go deeper into these markets," Daryani added.

Wow! Momo operates a diversified portfolio of brands, including Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi, with a multi-format strategy spanning dine-in outlets, cloud kitchens, and modern retail partnerships.