Why Urban Company, Snabbit and Pronto are burning millions on instant househelp

India’s instant househelp market is growing rapidly, promising customers cleaning, dishes, laundry and meal prep in as little as 10–15 minutes. But behind the convenience and rock-bottom prices lies a costly battle between Snabbit, Pronto and Urban Company’s InstaHelp. As bookings surge, companies are spending millions on discounts, worker networks and customer acquisition-raising one big question: can instant househelp become profitable before the cash runs out?