Ranjan Pai, Axis Bank may back gold loan startup Rupeek
Claypond Capital, Axis Bank, and new investors plan to invest in Rupeek at a reduced valuation. Investment details are being finalized, with existing investors also considering selling shares. Rupeek previously raised funds from 360 One Asset at a...

Talks with Axis Bank are in early stages and the new investor consortium is finalising its plans, they said.
“Pai’s office is looking to invest in Rupeek but the amount has not been finalised yet,” said one of the persons. “Axis Bank’s participation will also be key to the deal. The valuation would be around $200-250 million.”
The round will also see existing investors part-sell shares.
According to Registrar of Companies (RoC) filings, Rupeek has raised around Rs 50 crore from asset management firm 360 One Asset, previously known as IIFL Wealth and Asset Management, on March 20, 2024. It’s picking up the new capital at a discount of around 60% from its peak valuation of $600 million in July 2022.
Investor Sentiment Hit
A down round is when a company raises new capital at a lower valuation than in the previous one.
Manipal’s Pai declined to comment. Rupeek’s chief executive officer Sumit Maniyar and Axis Bank didn’t respond to queries.
Axis Bank aims to build deeper integration with Rupeek to develop a doorstep gold loan facility for its customers, similar to that of Federal Bank and others, said the people cited above. The lender has seen a strong uptick in gold loan disbursals already growing at a compounded monthly growth rate of 94% in the last six months of FY24.
According to RBI data, outstanding gold loans in March crossed Rs 1 lakh crore compared with Rs 89,382 crore in the year earlier.
“The regulatory environment has had a wider impact on investor sentiment as well as future growth prospects,” a fintech investor aware of the likely deal said. “That’s reflected in new funding valuations.”
The Bengaluru-based startup has also seen a slowdown in disbursals, with assets under management (AUM) remaining almost flat in December last year at Rs 1,659 crore compared with Rs 1,669 crore in March 2023. The asset quality, however, improved with loans due for more than 90 days at 2.3% in December compared with 4.1% nine months earlier.
Since its inception in 2015, Rupeek has raised about $164 million from the likes of Accel, Bertelsmann and others.
PayU-backed Indiagold and Oro Money are among other startups in the sector.
Venture-funded startups like Udaan, Byju’s, ShareChat and PharmEasy have also seen significant drops in valuation owing to macroeconomic changes in the market as well as the realignment of valuation based on growth potential over the past year.
Several well-funded startups such as Swiggy, Pine Labs and Meesho have also seen their US investors readjusting valuations in regulatory filings.
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