Quick-commerce platform Blinkit to sell PlayStation 5

Zomato-owned quick-commerce platform Blinkit on Thursday said it will be selling PlayStation 5 on the platform.

Japanese electronics brand Sony will be launching PlayStation 5 Slim in India on April 5. It was launched in the US in November 2023.

“PlayStation 5 on Blinkit. Launching tomorrow,” Albinder Dhindsa, founder and chief executive, said in a post on microblogging platform X.



Quick-commerce platforms have been constantly broadening their categories by partnering with brands and adding products that were earlier sold on ecommerce platforms.

ET had earlier reported that Zomato, which is scaling up its quick-commerce operations, has had conversations with individual brand owners for various categories to stock up inventory to build its own supply chain to directly source branded products.

On September 22 last year, ET reported that Blinkit had partnered with Apple reseller Unicorn to deliver the India-made iPhone 15 and iPhone 15 Plus in Delhi NCR, Mumbai, Pune and Bengaluru.

Both Blinkit and Mumbai-based quick-commerce platform have forayed into fashion, partnering with apparel firms and sellers for listing of brands including Adidas, Pepe Jeans, Jockey, Manyavar, XYXX and Mad Over Print.

On March 4, ET reported that both Blinkit and Zepto are fast entering ecommerce territory and are set to add several categories like fashion, beauty, electronics, toys, home and kitchen among other segments.

Deepinder Goyal, chief executive of Zomato, had earlier said that Blinkit will become larger than Zomato’s food-delivery business in a year. Blinkit has clocked a GMV of more than $1 billion for the first nine months of FY24.