Pataa App that solves India's addressing problem reaches 2.3 million downloads in 7 weeks of launch

Don’t we all love the ‘Your order is out for delivery’ message? It’s an exciting feeling, something to look forward to. But it gets achingly frustrating when you are waiting for the parcel to arrive and all you receive are numerous calls from the delivery partner asking you to direct your address. So, instead of getting your parcel on time, you spend the next few minutes explaining to him all the turns and landmarks and all your excitement is replaced by frustration. The frustration increases when the delivery partner still doesn’t find your address, and you are left with no choice, but to ask him to meet you at the nearest landmark.

What if we tell you that you no longer have to sigh in frustration to get your parcel delivered?! Yes, you can now leave your worries on an app that will take care of all your location-finding problems. An Indore based startup has found a solution for this age-old problem with Pataa that has already reached 2.3 million downloads in just 7 weeks. Pataa is a technological masterpiece that has been able to garner over a million downloads, ever since its inception. With its numerous unique features, Pataa is the easiest way to explain your long and complex address. In fact, apart from the app going viral, even Pataa’s ad campaign has also been trending and has collected over 106 million views.
What is Pataa?
Pataa is a digital addressing app created by an Indore based start-up Pataa Navigation, which aims to solve the poor addressing system in the country, which is costing us a lot of time and money. With Pataa’s revolutionizing technology and state of the art features, we are surely seeing the next big thing in the world of addressing.


How does it actually work?
Pataa creates a unique shortcode for your long address which makes it easy to share. To create your own unique shortcode, all you need to do is ‘drop a pin’ on the precise 3x3 sq meter block at the entrance of your home, office or building. Once done, all you need to do is type in your complete address and then convert it into unique shortcodes like ^KUMAR100 & ^SINGH221. This shortcode is your new digital address.
What are Pataa’s unique features?

• Voice directions: Pataa gives the option of explaining your address in your own voice. Since no one knows your exact address as you do, with this feature, Pataa gives you the freedom of explaining your address the way you usually do.
• Landmark selection: The users have the freedom to mark the nearest landmark from their location. They can then select the best route from that landmark which leads directly to their doorstep.
• Photos: The user also has an option of uploading pictures of their building/house/office/landmark, which makes spotting his or her exact address a breeze.
• Sharing the address: A user can share their address through a single tap via SMS and other mediums as well. What makes it convenient is the fact that even the people who don’t have the app, can access Pataa and all the information that’s given with it.
• Additional information: Pataa owners can also write additional information related to their address. This additional information could include small details such as, “enter details at the society gate”, “Beware of dogs” and even “Leave the package with the security personnel”. These minor details make finding the exact address easier and deliveries quicker.

Since the ongoing pandemic has kept us locked in, we have become heavily dependent on major e-commerce players and our local grocery stores to deliver essential products to our homes. Pataa is aiming to improve the delivery experience for both the consumer as well as the delivery partners.

Pataa app is free to download on your mobile and can be used by anyone to create a digital address that is accurate and easily accessible by all. The best part about the app is the user’s unique shortcode which remains the same even if a person’s house, locality or city changes. Pataa aims to make it easy for delivery partners to arrive at your doorstep and for you to have an unmatched and hassle-free experience. So, what are you waiting for? Download Pataa today and experience the technological advancement in the world of hard-to-locate addresses.

How will Pataa help?
Pataa aims to help retail distribution by providing all the necessary details of the customer in one place. It will work towards minimising the call and fuel costs incurred by distribution companies. To add to it, customer satisfaction will increase as the customer won’t have to spend their time and energy explaining their address.

With Pataa’s revolutionary features, last-mile navigation will also be considerably improved. Delivery boys won’t have to enter unknown lanes and by-lanes to search for the right address. Pataa app includes doorstep navigation from the nearest landmark, photos of the property, voice directions and additional information that makes finding the right address extremely easy. This ensures more deliveries can be made as navigating through Pataa saves a lot of time.

Pataa will also name the unnamed by capturing rural India and by providing them with a platform where they can create their own unique address, thus giving them access to the world of commerce and more. Pataa is a boon for farmers, as now they can procure loans, buy and sell land, contact the nearest warehouse, etc.

Pataa has also added the list of ‘Vaccination Centers’ across the city. With various features like voice directions, photos, landmark marking, and doorstep navigation, people can now navigate directly to the vaccination centre, without getting lost. Working on 4 key pillars, Pataa aims to solve retail distribution, help logistic companies in last-mile navigation, E-Commerce deliveries, and government integration to help rural India.

Pataa holds a great socio-economic benefit, be it for retailers, wholesalers, E-commerce, government bodies, or people residing in rural or remote areas. It makes an address accessible by giving it a unique shortcode that is easy to reach when shared. What makes it a must-have app for everyone is the fact that it will get emergency services to reach you on time.

What is Pataa’s future vision?
Apart from solving the addressing problem, which is eating into the country’s economy, Pataa’s future vision is to provide assistance in drone-based deliveries, which will help logistics companies to improve the delivery experience. Along with deliveries, Pataa also plans to integrate its technology in autonomous vehicles with its unique block system and accurate navigation.

Pataa’s future vision also focuses on improving last-mile efficiency as logistic companies find it achingly difficult to locate the exact address, which results in extra costs and time. Pataa has started working towards Q commerce, which would help companies deliver goods anywhere and almost instantly. Click here, to download the Pataa app and make your life easier.