OpenAI acquires AI personal finance startup Hiro

OpenAI has acquired the startup Hiro Finance as part of its efforts to position its AI chatbot as a useful tool for business finance teams. Ethan Bloch, founder of the personal finance AI startup, announced the deal with the ChatGPT maker in a post on professional networking platform LinkedIn on Monday. Separately, OpenAI confirmed the deal to news publication TechCrunch.

The terms of the acquisition were not disclosed.

Hiro Finance, backed by VC firm Ribbit as well as General Catalyst and Restive, was founded in 2023. The startup launched its AI-based financial planning tool roughly five months ago. It enabled AI-powered financial planning for consumers: users input their salary, debt, and monthly expenses, and the app would model various scenarios to guide financial decisions.



Bloch said the startup's vision was to build an "AI personal CFO." In his LinkedIn post announcing the deal, he said Hiro has helped clients plan for and manage more than $1 billion in assets.

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"Starting today, Hiro is no longer accepting new signups. The Hiro product will stop functioning on April 20, 2026 and all data will be deleted from our servers on May 13, 2026. Existing users can export all of their data from settings until May 13," he wrote.

Since the startup's product is shutting down, analysts have termed the deal an acquihire. As per Bloch's post, Hiro employees will be joining him at OpenAI, though he didn't specify a headcount. According to LinkedIn, the company has 10 employees.

This is not Bloch's first big exit. He previously founded Digit, a digital-only bank that helped people automatically save money, which was sold to Oportun in 2021 for more than $238 million, according to his LinkedIn profile. Before that, he sold Flowtown, a social media SaaS tool, to Inuit in 2009.