Nodwin Gaming acquires Germany's Freaks 4U Gaming for Rs 271 crore

Nodwin Gaming, the esports and events arm of listed media and gaming firm Nazara Technologies, has agreed to fully acquire German esports and gaming marketing agency Freaks 4U Gaming in a share swap deal worth 30.3 million euros (about Rs 271 crore).

Nodwin’s Singapore unit will initially increase its stake in Freaks 4U Gaming to 57%, acquiring the remaining 43% at a later date, Nazara said in a stock exchange filing. Nodwin currently holds a 13.51% stake in Freaks 4U.

Freaks 4U offers marketing services to gaming firms and events. It counts game publishing majors such as Riot Games, EA Sports, Epic Games and Tencent among its clients. The firm generated a revenue of 26.9 million euros in 2023.


“Since the acquisition of a minority stake in Freaks 4U Gaming, Nodwin has been working with the Freaks 4U Gaming management on integration of the two businesses… (they) have already worked on jointly delivering high-profile projects such as the PUBG Mobile Global Open and Esports World Cup (EWC),” the firm said in a statement.

Nodwin is one of the biggest revenue generators for parent Nazara, contributing Rs 427 crore last fiscal. Nazara’s total revenue stood at Rs 1,138 crore in FY24.

In the recent past, Nodwin has made several acquisitions including events firm Comic Con India, West Asia and Turkey-focused marketing firm Publishme, Singapore-based events firm Branded, and Turkish esports and gaming firm Ninja Global.

Last month, Mittersain told ET that Nazara was in advance talks for five to six acquisitions, including two or three gaming studio acquisitions for Nazara Publishing.

ET had reported on March 13 that Nazara was setting aside about Rs 830 crore for mergers and acquisitions in markets like India, Europe and North America.