Nikhil Kamath starts ‘WTF Fund’ for young entrepreneurs in beauty, fashion sectors

Zerodha cofounder Nikhil Kamath took to LinkedIn on Wednesday to announce the ‘WTF Fund’ to back student entrepreneurs under the age of 22 looking to build startups in the home, beauty, fashion and lifestyle sectors.

Through this initiative, Kamath aims to support students with entrepreneurial ambitions through funding and mentorship. Ananth Narayanan, former chief executive of fashion etailer Myntra and founder of Mensa Brands, Raj Shamani, founder of tech platform House of X and Future Group chairman Kishore Biyani will also provide support to the students, he added.

"Introducing the #WTFFund! Young entrepreneurs under 22 years of age can now grab the opportunity to secure funding and receive mentorship in the home, fashion, beauty or lifestyle sectors from Ananth Narayanan, Raj Shamani, Kishore, and myself," his LinkedIn post read.


The Zerodha cofounder has been in the news for his investments recently. ET had reported last month that Kamath is investing Rs 100 crore, or around $12 million, in omnichannel jewellery retailer Bluestone. Zomato founder and chief executive Deepinder Goyal, CarDekho founder and CEO Amit Jain, and financial service firm IIFL were also participating in this round.

Kamath also invested Rs 100 crore in gaming and media firm Nazara Technologies, to make a push into the Indian game publishing space.