Meesho files criminal complaints against fraudulent users

Mumbai: Meesho, a social commerce platform, has filed criminal complaints against “fraudulent users who have sent unconsented orders to our customers”.

“Complaints have been filed in both Kolkata and Bangalore, as it was found to have appropriate jurisdiction, based on our internal analysis,” Meesho wrote in a blog post on Medium, an online publishing platform. “We continue to work closely with these local authorities and will cooperate with them in their investigation to bring the perpetrators to justice.”

“We have a no-tolerance policy towards any misuse on the Meesho platform,” cofounder Vidit Aatrey tweeted on Wednesday.



According to the company, “unconsented orders” accounted for “0.01% of their orders” when the issue was first uncovered. Meesho said that such orders were down to 0.002% in August.

In March, 20 million orders were placed on Meesho.

The company will also implement measures at the backend to avoid any recurrence in the future, it said. “Owing to our customer-first approach, we have resolved all complaints received regarding unconsented orders and processed refunds to affected users,” the company’s blog post read.

On July 14, news outlet Entrackr first reported on unconsented orders arriving at customers’ doorsteps from Meesho. Since then, Aatrey has announced a series of steps—including the appointment of Deloitte—to conduct a forensic audit and investigate this issue.

Meesho is the most dominant player in India’s burgeoning social commerce space that allows entrepreneurs, most of whom are women, to sell products to consumers on social channels like WhatsApp and Facebook.

“Recently, we saw complaints of unconsented orders reaching our customers,” Aatrey had tweeted earlier this month. “We are taking a No-Tolerance approach to these cases.”