MapmyIndia Mappls, Zoho partner for location intelligence

Digital mapping and geospatial technology company MapmyIndia Mappls on Wednesday announced a partnership with technology firm Zoho to integrate its mapping intelligence tools within Zoho CRM.

As part of the collaboration, MapmyIndia's Address Capture and Nearby Lead Finder will power Zoho CRM with indigenous mapping intelligence for smarter, location-aware business decisions, according to a company statement.

The integration will enable Zoho CRM users to capture verified addresses, visualise customer locations, discover potential leads in nearby areas, and optimise sales routes.


"This integration empowers Indian businesses by combining business intelligence with spatial intelligence, giving field teams the location-aware insights they need to better serve their customers," Zoho CEO Mani Vembu said.

Meanwhile, cryptocurrency exchange WazirX on Wednesday launched WazirX Zero, a trading model which eliminates per-trade transaction fees and replaces them with a fixed monthly charge of Rs 99, allowing users to trade unlimited volumes across more than 300 tokens.

The model is designed to enhance the cryptocurrency trading experience, particularly for frequent traders who previously faced significant fee accumulation regardless of their trading outcomes, the company said in a statement, adding that WazirX Zero will become the default trading model on the platform.

"The aim is to overturn a fee model that has worked against the benefit of traders for years. The shift removes per-trade penalties, cuts recurring costs, lowers barriers, and reduces the friction that keeps many users from participating. The result is a trading environment where users can act on their own terms without fee barriers or volume pressure," WazirX said.