Byju's ropes in Lionel Messi as global ambassador

Edtech major Byju's announced on Friday it has roped in professional footballer Lionel Messi as the global ambassador of its social impact arm Education For All. Messi, who plays for the French club Paris Saint-Germain and is the captain of the Argentinian football team, has joined hands to promote the cause of equitable education.

Byju's aims to expand its global footprint and commitment to making education accessible, equitable, and affordable for all. Earlier this year, it became the official sponsor of the FIFA World Cup 2022 scheduled to be held later this month in Qatar.

With a social media fanbase of nearly 450 million, Messi will feature in campaigns promoting Byju's Education For All initiative.


“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju's brand values. He rose from the grassroots to become one of the most successful sportspersons ever. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better," said Byju's cofounder Divya Gokulnath

Byju's believes Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning.

“I chose to partner with Byju's because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and Byju's has transformed the career of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” Messi said.

Byju's association with Messi comes close on the heels of reports suggesting it is eyeing to raise $250-300 million via convertible notes and is in early-stage talks with TPG to rope it in as one of the potential investors.