Good Glamm Group completes 100% acquisition of The Moms Co

Content-to-commerce firm Good Glamm Group said Monday that it has fully completed the acquisition of direct-to-consumer mother and baby care startup The Moms Co. The Mumbai-based firm had first announced the acquisition of the brand back in 2021 in a cash-and-stock deal worth Rs 500 crore, and has since owned a majority stake in the startup.

Last month, Good Glamm Group had announced the completion of one of its other acquisitions – feminine hygiene brand Sirona.

“In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co through a cash-and-stock deal, leading to partial exits for The Moms Co founders and full exits for investors like DSG Consumer Partners and Saama Capital,” the company said in a statement.


“The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100% acquisition,” it added.

The company also said that founders of The Moms Co, Malika Sadani and Mohit Sadani, stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group. The key functions of The Moms Co have been integrated with Good Glamm Group over the past three years.

Good Glamm Group had faced legal troubles for these acquisitions from founders and investors of these startups for not finalising the acquisition as per the original agreements.

Earlier this year, founders of Sirona Hygiene and The Moms Co, along with investors from the Indian Angel Network (IAN), issued default notices to Good Glamm Group for failing to make final payments. Good Glamm had also initiated arbitration proceedings against IAN, as previously reported by ET.

The legal cases now stand withdrawn, sources said.

Earlier this year, Good Glamm raised Rs 245 crore (around $30 million) through a rights issue at a flat valuation of $1.2 billion, with contributions from existing investors, including Warburg Pincus. People in the know have said that the funds for completing these acquisitions have come from internal capital and proceeds from the funding round.