Fresh To Home to expand to 56 cities in 24 months

Fresh To Home, the e-commerce firm which focuses on delivering fresh fish and meat, plans to expand to 56 cities across India in the next 24 months.

The Bangalore based firm which recently raised $ 121 million (about Rs 890.8 crore) in a funding round led by Investment Corporation of Dubai, Investcorp, Ascent Capital, DFC, Allana Group and other investors recently, said that it aims to become a billion dollar company in terms of revenue in the next five years.

"Internationally we will expand to Saudi Arabia and go deeper in UAE where we launched last year," said Shan Kadavil, CEO and co-founder of FTH.


The company has recently launched FTH Daily - a daily service for delivering milk, fruits, vegetables, and other everyday essentials. It will also diversify to other fresh products like parathas, chapati, flour etc in near future.

However, Kadavil said that staying true to the brand name his firm will venture into fresh product categories only and not general grocery segment.

FTH aims to double its revenue to Rs 1,500 crore over the next 12 months driven by growth across businesses.

The company's revenues currently are at about Rs 600 crore and it expects this to grow to Rs 1,500 crore by December next year, the co-founder added.

FreshToHome currently processes 15 Lakh orders per month and has 18 lakh customers. It employs 17,000 people and works with numerous farmers.