FirstCry’s GlobalBees takes full control of Cloud Lifestyle with Rs 60.29 lakh stake buy

Brainbees Solutions, the parent company of mother and baby care products retailer FirstCry, announced that its material subsidiary, GlobalBees Brands Pvt Ltd, has acquired an additional 10% stake in Cloud Lifestyle Pvt Ltd for Rs 60.29 lakh.

With this acquisition, Cloud Lifestyle, which deals in personal care, beauty, and wellness products, will become a wholly owned subsidiary of GlobalBees.

According to the company filing, the acquisition announced on August 14, 2025, was executed via cash transaction under the terms of an earlier investment agreement dated November 12, 2021.


Cloud Lifestyle, incorporated in 2017, reported a turnover of Rs 55.35 crore in FY25 compared to Rs 13.07 crore in the previous year.

Meanwhile, FirstCry reported a subdued performance for the quarter ended March 31, with its consolidated net loss widening 2.5 times year-on-year (YoY) to Rs 111.5 crore, compared to Rs 43 crore in the same period last year.

FirstCry’s house-of-brands subsidiary, GlobalBees, which recently faced legal hurdles, reported a 31% rise in operating revenue to Rs 426.5 crore. Its international business grew 13% YoY to Rs 207.3 crore.

FirstCry’s board has approved an additional investment of Rs 19.96 crore in GlobalBees as part of the IPO proceeds utilisation. Earlier, it had cleared an investment of up to Rs 146 crore in GlobalBees through the subscription of compulsorily convertible preference shares (CCPS).