ET Startup Awards 2024: Nominees for Comeback Kid

This award celebrates failure and recognises those who have survived to tell the tale. It will be given to entrepreneurs who rebuilt or launched a more successful business.

ETtech
This award celebrates failure and recognises those who have survived to tell the tale. It will be given to entrepreneurs who rebuilt or launched a more successful business.

Company Name: Rentomojo

Geetansh Bamania-11
Geetansh Bamania


Founded In: 2014

Founder: Geetansh Bamania

Based In: Bengaluru

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Key Investors: Accel, Chiratae Ventures, Bain Capital

What it does: Rentomojo rents out furniture products such as beds, sofas, tables, and electronic appliances like air conditioners, refrigerators, televisions on a subscription model. It primarily operates online but has 22 retail stores as well.

Company Name: Eruditus

Ashwin Damera
Ashwin Damera

Founder: Ashwin Damera
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Based In: Mumbai, Singapore

Key Investors: SoftBank, Peak XV Partners, Prosus, Accel
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What it does: Eruditus is an online executive learning platform, which offers programmes developed in partnership with top-tier universities such as Indian School of Business, Indian Institutes of Management, Harvard University, Cambridge University and MIT.

Company Name: Purplle

Purplle founders
(Left) Rahul Dash, Manish Taneja

Founder: Manish Taneja, Rahul Dash

Based In: Mumbai

Key Investors: ADIA, Kedaara Capital, Peak XV Partners, Premji Invest

What it does: Purplle is an online platform for multi-category beauty products, including makeup, skincare, fragrances, body, facial, eye and hair care, men’s grooming and beauty appliances.

Company Name: Awfis

Amit Ramani (2) (1)
Amit Ramani

Founder: Amit Ramani

Based In: New Delhi

Key Investors: Publicly listed, Peak XV Partners, ChrysCap

What it does: Awfis offers working spaces in various shapes and forms, including flexible workspaces; a la carte access to facilities such as meeting rooms, virtual offices; and end-to-end enterprise workspace solutions.
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