ET Startup Awards 2022: Nominees for Bootstrap Champ

The Bootstrap Champ will have demonstrated the ability to win customers and earn revenue for at least a year. It should possess the potential to scale into a large enterprise.

Company Name: Flexiple

Founded In: 2016


Founders: Karthik Sridharan, Hrishikesh Pardeshi & Suvansh Bansal

Based In: Bengaluru

What it Does: Flexiple is an online marketplace connecting software developers and designers with companies. The company hasn’t raised funds as it feels it has a monetisation model in place, charging clients a commission based on the total value of a project.

Read | ET Startup Awards 2022: Jury looks for an upstart that can go the distance

Company Name: Noise

Founded In: 2014

Founders: Gaurav Khatri and Amit Khatri

Based In: Gurugram

What it Does: Noise started out by selling smartphone accessories but pivoted to smart wearables in 2017. Currently, the company designs smart wearable products in-house in India and outsources manufacturing to third-party companies in China and India.

Nominees for Comeback Kid

Company Name: The White Willow

Founded In: 2017

Founders: Abhishek Jain, cofounder and CEO; Meghna Aggarwal Jain, cofounder; Anuj Jain, cofounder

Based In: Delhi

What it Does: The White Willow is a D2C ecommerce brand that manufactures and sells pillows. It specialises in a product that is largely ignored by mattress makers and makes customised pillows for different use cases and ailments, including travel pillows and back-wedge pillows.

Nominees for Top Innovator

Company Name: Himalayan Organics

Founded In: 2018

Founders: Vaibhav Raghuvanshi, cofounder and CEO; Suditi Sharma, cofounder

Based In: Indore

What it Does: Himalayan Organics focuses on selling plant-based natural supplements and nutraceuticals made from herbs and plants from the Himalayas. The company targets millennial and Gen-Z customers and claims to have over 135 unique products that prevent or treat over 50 ailments. Around 75% of Himalayan Organics’ sales come from e-marketplaces.

Company Name: Trackier

Founded In: 2017

Founders: Faizan Ayubi, Cofounder and CEO; Udit Verma, Cofounder and CMO; Hemant Mann, Cofounder and CTO

Based In: New Delhi

What it Does: Trackier is a SaaS startup providing adtech solutions to the gaming, finance, and e-commerce industries. It offers marketing solutions automating manual tasks in more than 20 countries. Trackier’s software helps companies track metrics such as conversions from various digital advertising platforms, including Google, Facebook, Dailyhunt and Times Internet.