Delhivery invests in ecommerce SaaS startup Vinculum in direct-to-consumer push

Logistics services provider Delhivery on Saturday said that it will invest in ecommerce SaaS company Vinculum.

The investment is the first part of a potential two-stage deal, under which Delhivery can further increase its shareholding in the company after six months, it said in an exchange filing Saturday. Both companies did not disclose financial details of the deal.

Vinculum provides software retailing solutions for D2C (direct-to-consumer) enterprises, brands, distributors, and quick commerce companies.


“Through this investment, the two companies will build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand. A deeper integration with Vinculum’s industry-leading order management system (OMS) will be a first-of-its-kind fully-integrated E2E offering,” Delhivery said in a statement.

The announcement comes a day after Delhivery announced its Q4 results. The ecommerce-focussed logistics and supply chain company said its March-quarter revenue fell 10% to Rs 1,859 crore from Rs 2,072 crore the year earlier and its net loss widened to Rs 158 crore from Rs 119 crore. Expenses fell 6% to Rs 2,107 crore from Rs 2,254 crore. The Gurgaon-headquartered company said its adjusted Ebitda turned positive in the quarter at Rs 6 crore compared to Rs 67 crore loss in Q3FY23.

Vinculum, which is a SaaS omnichannel software platform, claims to be working with over 400 brands across grocery and FMCG, healthcare, beauty, and jewellery in India, Southeast Asia, and the Middle East markets.

Venkat Nott, founder, and chief executive officer of Vinculum group, said, “We are delighted with the investment to be made by Delhivery in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers.”