Bollywood actor Varun Dhawan invests in Curefoods; becomes the face of flagship brand EatFit

Bengaluru: Curefoods, which cloud kitchen company housing brands like EatFit, Frozen Bottle, CakeZone, and Great Indian Khichdi, has secured funding from Bollywood actor Varun Dhawan and inked a long-term association with him, making him the brand ambassador for EatFit - a brand under Curefoods.

Dhawan’s investment in Curefoods coincides with the launch of its multi-brand D2C food ordering platform that provides direct access to brands under Curefoods. The platform will also allow food subscription options, especially for its healthy food brands, which customers can consume multiple times a month.

Ankit Nagori, founder of Curefoods said, “Having Varun Dhawan with Curefoods as an investor too adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together,”


Commenting on the development, Varun Dhawan, said: “I strongly resonate with Curefoods and Eatfit's mission to provide access to multiple food categories while featuring healthy options. As such, I am beyond excited to endorse Ankit and his team as an investor and brand ambassador. I can't wait to show the audience some of the great campaigns we have in the works.”

Curefoods has most recently announced the acquisitions of Frozen Bottle and south India franchise rights of Sbarro. It also raised $62 million in funding in January 2022 from the likes of Iron Pillar, Chiratae Ventures, Sixteenth Street Capital, Accel Partners, and Binny Bansal.