Blinkit opens temporary store in Maha Kumbh Mela to serve pilgrims

Quick commerce platform Blinkit has opened a temporary store at the ongoing Maha Kumbh Mela in Prayagraj to service tourists and pilgrims, chief executive Albinder Dhindsa announced on Friday.

"This one is a 100 sq ft store which will be delivering in Arail Tent City, Dome City, ITDC Luxury Camp, Devrakh, and other key areas of the Maha Kumbh Mela," he said in a post on X.

Through the store, Blinkit will deliver a specially curated assortment including pooja needs, milk, curd, fruits and vegetables, chargers, power banks, towels, blankets and bedsheets.



Blinkit joins a host of brands capitalising on the Maha Kumbh Mela. ET reported that startups and tech platforms in segments such as spiritual apps, in addition to travel and hospitality, have laid the ground to capitalise on the month-long event.

Digital platforms such as Sri Mandir, Vama.App and DevDham are offering multiple remote services to enable access to devotees around the world.

Fintech Paytm also set up shop in Prayagraj to enable easy payments at stalls, parking and other services for pilgrims and tourists. The company also launched a special QR for merchants at the event.