Amazon awards $100,000 grant to 3 startups

Amazon India has named Auric, ISAK Fragrances, and Fix My Curls as the winners of its Propel Global Business Accelerator Season 4, awarding the three startups a combined $100,000 in equity-free grants.

Launched in May 2024, the accelerator received over 900 applications from D2C brands across 15 Indian cities, with 54 finalists selected, according to a company statement.

Amazon has also announced the launch of Propel Season 5. The top 100 applicants will be inducted into a two-month mentorship where they will receive marketplace insights as well as compliance and logistics support to help them expand into international markets. From these participants, a panel will select the top three winners, who will share a total of $100,000 in equity-free grants.