Agritech startup Otipy appoints Rohit Sood as chief business officer

Agritech startup Otipy, operated by Crofarm Agriproducts, on November 1 announced that it has appointed Rohit Sood as the Chief Business Officer to drive the next phase of business expansion in existing and new markets in India.

"He will play a pivotal role in the development and expansion of Otipy’s business verticals, as the company continues to see growth in specific regions," the startup said in a release.

Otipy, backed by Westbridge Capital, Omidyar Network, SIG and others, had raised $32 million in series B round early this year.


Sood is a senior retail and ecommerce leader with over 16 years of experience in setting up and scaling business at various retail & ecommerce companies like SPAR, Carrefour, Snapdeal, Paytm Mall & JioMart, it said.

In his previous stint, Sood was the growth marketing head for JioMart at Reliance Retail where he was responsible for demand generation for the JioMart B2C platform.

Sood will be a key part of the senior leadership team at Otipy. As per the release, Sood will be responsible for defining and executing strategy for the company's business development activities along with collaborating with the top management to develop a growth strategy and business plan.

Varun Khurana, founder and CEO, Otipy said, “Rohit has a distinctive and unique blend of capability and experience in both E-commerce and retail which will help drive our commitment to consumer outreach.”

Rohit Sood, Chief Business Officer, said, “Otipy, by leveraging its community buying model, is laying down a new rail road into consumer homes. This just does not serve as a new distribution ecosystem for fresh produce in 12 hours from farmers but paves way for downloading a wide spectrum of categories in future.”

Otipy said it serves more than five lakh customers in Delhi-NCR and Mumbai. More than 20,000 farmers across Haryana, Uttar Pradesh, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra supply Otipy with its produce.