Visual IQ rolls out new software platform

KOCHI: Visual IQ, a US-based leading provider of marketing business intelligence (MBI), on Thursday launched their new software platform -- IQ 2.0, and has plans to focus on the Asia Pacific region.

The product was conceived in US, but developed in its India office at Kochi, Anto Chittilappilly, President and Chief Technical Officer (CTO) of Visual IQ told a press meet here.

The new platform helps advertisers and advertisement agencies to optimse their marketing budgets and achieve the highest returns on their advertising spend, he said.

Most of the business of the company is from North America and Europe and there are plans to focus on the Asia pacific region using mobile marketing, he said.

The Indian and Chinese companies use 'push advertising' by blasting the brand message in every single channel and do
not count the returns, he said.

The US slowdown has affected the company as some clients have reduced marketing spends in a big way while some other companies use their software to have a tight control on advertisement money they are spending.

The company which has 35 staff now, plans to make it 70 by the year end and 200 by 2009. The major brands who use their software are: Microsoft, MSN, Pfizer, large US banks, Radio Shack, A M Radio, a satellite radio company, Liberty mutual and the US Army, he said.