SAP appoints Deb Deep Sengupta as new MD for Indian Subcontinent

In another top management rejig, German software company SAP has announced the appointment of Deb Deep Sengupta as the new Managing Director for SAP Indian Subcontinent to drive its growth strategy and operations in India, Bangladesh and Sri Lanka.

Based in New Delhi, Deb Deep Sengupta reports to Adaire Fox-Martin, President of SAP Asia Pacific Japan. Sengupta takes the reins from Ravi Chauhan, who assumed the role almost a year back in April 2014.

Sengupta was most recently the Chief Operating Officer for SAP Indian Subcontinent and has been a part of SAP's leadership team in India for the last decade, more than doubling the size of SAP's enterprise business in India as the VP for Integrated Large Enterprise Business. Prior to this, he built the SME & Channels team in SAP India and catapulted its ecosystem business into the Top 3 SME business within SAP.

Before joining SAP, Deb Deep held various Sales Management and leadership roles in IBM and Digital Equipment Corporation (DEC), which merged with HP.

"As India gears itself up as a digitally empowered society and knowledge economy in a hyper connected era, SAP remains ever relevant to support the transformation of Digital India," said Adaire Fox-Martin, President of SAP Asia Pacific Japan.

"We are confident that Deb Deep's track record of customer engagements and deep knowledge of the industry will propel SAP India to continued success, as we increasingly deliver simplicity to our customers to address the complexities of hyper connectivity."