SABMiller selects Infosys to improve marketing campaigns

BANGALORE: Software firm Infosys on Tuesday said that SABMiller, one of the world's largest brewers, has selected it to evaluate and improve the effectiveness of its marketing campaigns.

SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys shoppingTrip360 solution to analyse shopper and shelf activity around its beverage brands, helping improve the uptake of SABMiller products, an Infosys statement said.

ShoppingTrip360 was designed by Infosys as an information ecosystem, where retailers and Consumer Packaged Goods (CPG) companies like SABMiller can achieve a "truly differentiated" method of engagement with in-store shoppers and gain "greater visibility" into in-store activity.

Upon successful pilot completion in Romania, SABMiller would evaluate the results and look to roll out the Infosys solution in other key markets around the world, the statement added.