Oracle unveils strategy to extend CRM leadership
Oracle, global enterprise software company, on Wednesday said it will continue to invest in India to support its growth and sales in the country.
By PTI |
NEW DELHI: Oracle, global enterprise software company, on Wednesday said it will continue to invest in India to support its growth and sales in the country.
"Our leadership consolidation strategy includes increased investment in dedicated CRM (Customer Relationship Management) sales, services, consulting and marketing resources," Oracle's Vice President Asia Pacific CRM business Will Bosma said here.
He said the company is "uniquely placed" to cater to the needs of about 1.7 million Small and Medium Businesses (SMB) in India. "Out of the total SMBs in India, about 54 per cent spends on IT, which is also growing at 20 per cent," he said.
The company has about 50 CRM customers in the country including Tata Motors, Bharti Airtel, Tata Sky, Genpact, Hutch among others, Bosma added.
It also unveiled its strategy to help Indian organisations transform into 'customer-centric' and achieve increased competitiveness, profitability and shareholder value, he said.
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"Oracle's four-pronged strategy will help extend its CRM leadership in the Asia Pacific region and India," he said. According to analyst firm IDC, Oracle is number one in CRM in Asia Pacific, with more than 15 per cent market share, he added."Indian organisations are competing in a global market place that requires them to be extremely agile and responsive, especially in managing distributed customer information," company's South Asia senior director CRM Sales Surya Bhardwaj said.
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