O2O app Little fills senior management posts on back of Rs 320 crore funding

HYDERABAD: Online to offline ( O2O) deal discovery app ‘Little’ founded by Manish Chopra and Satish Mani has made key hires at senior management level, riding on the back of Rs 320 crore (USD 50 million) funding. Launched by former founders of men’s online apparel brand Zovi in June this year and backed by online marketplace Paytm and existing investors of Zovi, Tiger Global and SAIF Partners, the app is a discovery platform for lifestyle services and a sales channel for offline merchants.

CEO and co-founder of QSR business 69Seconds, Suraj Panigrahy will join Little as vice president of sales and merchant acquisition. He has formerly worked in the IT industry, with companies such as Wipro, Hexaware and NTT Data. Former senior product manager of Cleartrip, Wishy Arora will join as vice president of products, with his experience in managing Cleartrip’s app portfolio.

"O2O is one of the largest untapped opportunities in the Indian consumer mobile space today. At 'Little', we are building a unique set of technology and supply-side capabilities to crack this opportunity," said Wishy Arora on his appointment.

The app has already on-boarded 5000-plus merchants across 11 cities and will offer 50,000-plus live O2O deals by March 2016.