Microsoft unveils new CRM version with built-in social network

NEW DELHI: Software giant Microsoft today launched the new version of its customer relationship management solution 'CRM R7 2011' in India, with integrated social networking capabilities.

"CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses.

"Its integration with Office 365 makes the value proposition for customers even more compelling," Microsoft Dynamics India Group Director Subhomoy Sengupta told reporters here.

CRM solutions help companies manage interactions with their customers, clients and sales prospects.

With the social feature integrated, employees within an organisation would be able to interact real-time, strengthening lead generation and accelerating customer and influencer outreach, Sengupta said.

Micro-blogging will help users follow important real-time business events and activities through social media.

The software is also accessible through the Windows 7 phone and cloud.

"The new CRM update delivers social capabilities allowing our customers to build more productive relationships. The social productivity service reinforces our commitment to deliver familiar, connected and intelligent experiences," he said.

Microsoft Dynamics recently crossed 2,000 customer milestone in India. Some of its customers include Dhanuka Agritech Ltd, Dr Lal PathLabs, Sharda Motor Industries, Harrison Malayalam, Tyroo Media and Mangalam Electronics and Aegon Religare.