Microsoft, Experian develop identity management service
Experian, which provides information and marketing services, and Microsoft have developed an identity management service to make online commerce safe for consumers and business alike.
By PTI |
NEW DELHI: Experian, which provides information and marketing services, and Microsoft have developed an identity management service to make online commerce safe for consumers and business alike.
The service would streamline identity authentication and provides a safer and simpler way to pay online, Experian said in a release.
The identity management service would enable organisations to reduce the customer support resources needed for web-based activity such as resetting forgotten passwords, it added.
"There is growing awareness concerning the safety of transacting online as consumers become more aware of threats to the security of their identity such as phishing and pharming," Experian Director Peter Brooker said.
"Combined with the fact that the public are increasingly buying from internet-only retailers that may not be well-known brands in order to secure the best deals, consumers are becoming more concerned about who they are buying from and seeking reassurance that the organisation they are dealing with is legitimate," he added.
"As online security tries to keep up with ever-evolving ID fraud tactics, consumers are having to create multiple passwords to transact online," Microsoft UK Senior Identity Advisor Paul MacKinnon said.
The service would streamline identity authentication and provides a safer and simpler way to pay online, Experian said in a release.
The identity management service would enable organisations to reduce the customer support resources needed for web-based activity such as resetting forgotten passwords, it added.
"There is growing awareness concerning the safety of transacting online as consumers become more aware of threats to the security of their identity such as phishing and pharming," Experian Director Peter Brooker said.
"Combined with the fact that the public are increasingly buying from internet-only retailers that may not be well-known brands in order to secure the best deals, consumers are becoming more concerned about who they are buying from and seeking reassurance that the organisation they are dealing with is legitimate," he added.
"As online security tries to keep up with ever-evolving ID fraud tactics, consumers are having to create multiple passwords to transact online," Microsoft UK Senior Identity Advisor Paul MacKinnon said.
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