Marketing agency for Indian authors ThinkWhyNot to launch mobile app soon

BANGALORE: ThinkWhyNot, an advertising and marketing agency for Indian authors, will launch a mobile application next month that will connect authors with readers. The app, called Litomania, is an off-shoot of the company’s literature fest, slated to be held in October this year, with the intention to take core aspects of the festival to a virtual platform to build bridges between top Indian authors and their readers.

The app, available on both Android and IOS platforms, will be free for the first six months and feature content from up to 50 best-selling Indian authors in fiction and non-fiction space.

From January onwards, freshly curated, exclusive content in the form of articles, interviews, talks, short stories, new book announcements and promotions will be updated on the app on a weekly basis.

“We will use this space to keep reader interest alive between book launches. Litomania app will place Indian literature on the map in the world of e-consumption of books and content,” said Sangram Surve, director, Think-WhyNot. E-books are not a huge phenomenon at present but an inevitable future, according to literary professionals including publishers and authors.

“We have around 600,000 to 700,000 titles when it comes to e-books and this selection is growing rapidly,” said Gaurav Gupta, director, retailbooks, at Flipkart. “Our India centric collection is the strongest and most relevant in this market.”