Mahindra Comviva launches Digital Wallet solution

NEW DELHI: Mahindra Comviva has launched its Mobiquity Wallet, a digital wallet platform. The offering is an integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy ( BLE). With this offering, Comviva is looking to offer security, ease of use and rich features to the customers of banks, telecom operators and retailers across the globe.

Mahindra Comviva's mobiquity wallet works on multiple connected devices and offers support for personalization, multiple value-added services and payment. According to Srinivas Nidugondi, Senior VP & Head of Mobile Financial Solutions, Mahindra Comviva said "Consumer needs are constantly evolving and we are proud to launch a digital wallet solution that focuses on consumer experience and purchase journey for payments. Mobiquity Wallet aims to deliver a connected experience to the consumers and is designed to support a large and complex ecosystem."

Mobiquity Wallet leverages technologies such as NFC, QR code and BLE for offering context aware payments. It bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments. It can support integration into a merchant's existing mobile application or web portal through checkout or allow in-app shopping by integrating into the merchant's ERP.

"Our mobiquity Wallet will allow businesses to re-engage and connect directly with their consumers, drive growth, and deepen their brand image by staying relevant to the change in markets and behaviours'," added Srinivas.

The solution will enable businesses and their partners to leverage the potential of social media and data analytics for word of mouth advertising and one-on-one marketing. It will also help realize the full potential in a customer's path to purchase, from discovery & payments to inducements & loyalty.